The DIGITAL OPEN HOUSE strategy

How can we create an offer that helps turn every open house you do into an opportunity to engage MORE new business?
The "Sign-in" process STINKS
Flyers don't work very well in translating nuanced market information
It's challenging to stay in meaningful conversation with nearby neighbors & interested parties
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The solution: "the DIGITAL OPEN HOUSE"
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A customized, shareable digital resource all about you and your listing that includes:
➡️- Co-Branding opportunities to include your contact info and easy links to your scheduling software to generate appointments
➡️- A Custom Market Forecast For the property based on 3rd party data to the zip code level
➡️- 3D Tours, videos, and Matterport Integrations
➡️- Any additional relevant data about the neighborhood or property
➡️- Special Financing Strategies with Explanation videos on relevant topics such as:
⚡- Bidding over asking price
⚡- Mortgage Rate Buydowns
⚡- Appraisal Gap Strategy
⚡- Affordability Strategies
⚡- How to write offers that stand out in a tight market
⚡- How to waive contingency and compete with cash
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How to implement:
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We feature simple flyers throughout the property that include a SPECIAL QR code that will deliver the digital resource on to a mobile devise. (Example of a listing flyer found in this presentation)
We also have small 5 x 7 framed QR code calls to action throughout the property - the Open host will drive as much engagement into the QR code as humanly possible for 2 reasons -
1. is that they will get a TREASURE TROVE of UNIQUE market information in one easy place
2. the QR code captures all the contact information of the user - NAME EMAIL PHONE NUMBER and HOME ADDRESS
They will get the information THEY want, and WE will get some expanded opportunities to create ongoing relationship with some strategic follow up.
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USE THIS QR CODE TECH IN MULTIPLE WAYS
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* Perma Flyer for Pedestrian traffic
* Just listed Postcards - have a call to action to the QR code to get alerts on this particular property: price changes, pending , and post close final sale info
* Any Direct Mail farming - the QR code will help you identify exactly which addresses are engaging with you.
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The Digital Open House strategy is an elegant way to bring your entire tech stack to life in a way that will make you stand apart from the rest!
Make this Open House strategy a part of your LISTING PRESENTATION as well to differentiate your service.
We are finding new ways to make this technology move the needle for our partners every day and we are excited to see how it can help YOU!
- James Adair

Reviews

"I can’t believe how many times James has helped me to understand my options for buying a home. I have called him several times over the years and asked him to give me options for home buying and to simplify my loan options. I always hang up feeling very grateful for the time, the patience and the choices he comes up with. James looks at the big picture and explains every detail I need to make an informed decision. He listens and makes the world of home buying not so complicated. I would recommend James Adair to anyone. He is a master communicator. He is kind and very knowledgeable."

tracy livermore

"James and Jessica did a great job, and fit perfect for me as a first time home buyer. James discussed multiple options and helped me find a loan package that balanced both long term wealth with near term affordability. James helped me to understand the mortgage process more thoroughly, and even screenshared the exact interface that he used to lock in rates. To top it off, he attended closing with me at the escrow office and participated real time with questions I had on the final documents. 10/10 - would make a large financial decision with them again"

robert holt

"James has guided me through two home purchases. He connected me with the real estate that he felt would fit the property type I was looking for, which has also been a great success. He and his team make the home buying process a breeze."

n warren